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DETROIT-General Motors has completed its Chevrolet division regional reviews for dealer advertising business, selecting Strong Automotive Merchandising in Birmingham, Ala., to handle the territory surrounding metro Chicago.
Strong prevailed over six other agencies for the advertising business of the Great Lakes Chevy dealers Area Marketing Group (AMG), an account worth approximately $8 million. This marks the fourth AMG win for Strong, which doubled its Chevy billings through the automaker’s regional review process.
Recently, 206 Dealer Marketing Groups (DMGs) were consolidated into 28 AMGs to handle the $300 million Chevy dealerships spend on annual advertising.
Before the consolidation, Strong was working for 16 Chevy markets with billings of about $25 million total.
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