The Last 24 Hours in Advertising: Thursday, Nov. 6, 2014

LeBron James finds a new dream team


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

LeBron James will sponsor just about anything
The NBA all-star teamed up with Progressive's quirky mascot, Flo, to kick off a new digital campaign. A video of the two will roll out on Instagram sometime this week. (Adweek)

Mercedes ads are the best ads, for luxury cars anyway
A study from Phoenix Marketing International found that among Lexus, Mercedes, Audi and BMW, viewers were most receptive to Mercedes spots. (Adweek)

Alibaba profits jumped
The e-commerce company reported its first earnings since going public and showed a 16 percent rise in profit since this time last year. (Adweek)

A beer ad was filmed entirely underwater, and it's insane
Brazilian agency F/Nazca Saatchi & Saatchi wanted something completely out of the box to promote Skol's Beats Senses beer, so it hired a group with incredible lung capacity and shot the entire hypnotic spot underwater. (Adweek)

Romeo Beckham danced for Burberry
The adorable 12-year-old son of Victoria and David Beckham lent his famous face and his killer dance moves to Burberry for a holiday-themed short film. (Adweek)

GoldieBlox put little girls on a creepy conveyor belt
The toy ad is meant to encourage young girls to break the stereotypical Barbie mold and embrace the traits that make them who they are. (Adweek)

 


Around the Web:

Warner Bros. is firing staff
The company will cut about 1,000 jobs in hopes of raking in a larger profit following poor box office sales and weak TV business. (The New York Times)

Elliott Management wants to sell Interpublic Group
The management group announced it will fight for seats on Interpublic's board and then work to sell the holding company. (The Wall Street Journal)

Apple beat out Samsung in China
Apple is now the most popular phone brand in China, according to The China Brand Research Center. (CNET)

Say hello to the new American Eagle, American Beagle
The fashion brand just launched its very own line designed for your favorite furry friend. (CNN Money)

Snapchat negotiated a pretty big partnership
To prepare for its app expansion into articles and music content, Snapchat is negotiating a deal with some big companies, including Comedy Central, Spotify and Vice, and is in talks with BuzzFeed, ESPN and Vevo. (Digiday)

Rocket Fuel challenged the entire online ad community
The ad technology firm is asking other big players to take its "Quality Challenge," designed to parse out how much of a company's ad inventory is really fraudulent, bot-ridden traffic. Rocket Fuel even released its own results. (Media Post)

Free beer from Fuller's
A clever social media campaign from Fuller's gives drinkers a free pint of the British beer, but only when you tweet a picture of your empty London Pride pint glass to @London_Pride. (Brand Republic)

 


Industry Shake-Ups:

Big change on the horizon for DDB New York
The agency recently poached the former DDB Group CEO from Australia, Chris Brown, to return to the New York office, and the agency is searching for a new chief creative officer. (Agency Spy)

Omnicom's Fathom Communications shut down in Chicago
The agency, which still has offices in New York and Los Angeles, closed it's Chicago operation after parting ways with its biggest client. (Chicago Business Journal)