Larkin In Dallas, Pittsburgh’s Marc Link Offices In A Regional Network

The principals of Larkin, Meeder & Schweidel here have merged operations with Marc Advertising, headquartered in Pittsburgh, to create a $250-275 million multi-regional agency network.
The combined limited partnership creates a six-office system that will maintain all principals of the two respective agencies and leave current client arrangements unaffected. Larkin offices in Dallas; Tulsa, Okla.; and Orlando, Fla., have been redubbed LMS/Marc Advertising.
LMS/Marc president and chief executive officer Carl Larkin said talks with Marc took place for more than a year, as his $80 million agency sought to break through a “critical mass” barrier that sometimes hindered new business opportunities.
“A lot of the agencies in the mid-size range find out that they’re too large for some clients and too small for others,” said Larkin.
Executive vice president Bill Meeder has accepted the role of chief operating officer, while fellow executive vice president Kim Schweidel maintains his post as executive creative director. Marc is headed by chairman Tony Bucci in Pittsburgh.
Marc’s offices in Pittsburgh, Indianapolis and Miami remain untouched, but will join the three LMS/Marc offices under a parent umbrella organization. Bucci said the two agencies will share resources and possibly pursue new business together, but will largely operate independently.
The merger strengthens each agency’s position in Florida, by creating sister shops of LMS/Larkin in Orlando and Marc-owned Evans & Fitzgerald in Miami. Jeff William and Jeff Matz will remain at LMS/Marc, operating as managing partners. Evans president Evan Contorakes maintains his post.
The 16-year-old Dallas shop’s roster includes Poulan, Wet ‘n Wild water parks, Holiday Inn Worldwide, 360 Communications and Oklahoma Natural Gas. In Florida, it has Wet ‘n Wild of Orlando, Hughes Supply and STI Capital Management.