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BOSTON The Laidlaw Group has launched a TV push for Best Fitness that seeks to position the exercise chain as a cutting-edge provider of health and wellness programs for life.
Diverse programs such as aerobics, pilates, yoga and personalized training are highlighted in a 30-second “Grand Opening” spot designed to introduce the Best Fitness brand in new markets and drive memberships. Colorful still images flash across the screen, set to a driving dance beat and a voiceover promising consumers “the best” equipment and experience.
The
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