L.A. Shop Turns Double Play




Cameron Joins, Weltman Rejoins Mendelsohn/Zien
LOS ANGELES-Mendelsohn/Zien Advertising in Los Angeles is adding two senior-level executives.
Gene Cameron, who served most recently as president of crosstown shop Fotouhi Alonso Cameron, has left to join Mendelsohn/Zien, filling a position equivalent to group account director. (The agency does not use executive titles.) Cameron will report to agency principal Richard Zien. Carl’s Jr. and Dole Packaged Foods will be his primary focus, Cameron said.
“[Mendelsohn/Zien] demonstrates what advertising needs to do in its approach to branding,” Cameron said about his decision to join the agency. “They understand and communicate toward core audiences . . . That is what’s most intriguing to me.
“There’s nothing wrong with Fotouhi,” Cameron continued. “They do a lot of collateral work and are components [to their clients]. Mendelsohn/Zien builds a client’s business through branding.”
Cameron will not bring any Fotouhi accounts to his new agency, he said. In addition to concentrating on Mendelsohn’s existing clients, he will work on new business. “We should be talking to larger clients,” he said.
“Gene brings a level of brains, independent thinking, experience and creativity that we covet but is really hard to find,” Zien said.
Cameron’s 25-year history in advertising includes positions at Los Angeles agencies Ogilvy & Mather; Hill, Holliday, Connors, Cosmopulos; BBDO West; and TBWA Chiat/Day (both in Venice, Calif., and New York).
Separately, former Mendelsohn/Zien senior art director Josh Weltman has rejoined the agency after a year-long stint as creative director at Italia/Gal Advertising in Los Angeles. Among other tasks, he will resume his prior work as part of the creative team on the Carl’s Jr. account.
“[Weltman] possesses good, solid strategic thinking,” said principal creative Jordin Mendelsohn. “He wanted to go and try being creative director but didn’t feel he could get the good work done there.”
Weltman said he joined Italia/Gal to develop the creative department and teach what he had learned at Mendelsohn. However, the position ultimately entailed less hands-on creative involvement than he would have liked.
Chris Epting replaces Weltman as creative director at Italia/Gal.
-with Angela Dawson