KSV Upgrades Sugarbush Site

BOSTON Kelliher Samets Volk has redesigned the Web site of Sugarbush Resort.

“The site works to help visitors quickly find what they need including the availability of trails and the all-important weather conditions,” said KSV creative director Rich Nadworny, in a statement. “We put that information up front so the decision to continue is made and the visitor rapidly moves through the site.”

Nadworny worked with interactive designer Jeremie Dunning and Web developer Luc Reid to remake the site for the Waitsfield, Vt., ski resort. The independent agency in Burlington, Vt., added the account in July and is also handling TV, radio and print for the client.

—Adweek staff report