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DALLAS Krispy Kreme is promoting its new coffee lines in live radio spots in 80 markets.
The radio buy, handled by GSD&M of Austin, Texas, consists of 50 total spots per week during the morning traffic reports on Clear Channel and Metro Traffic stations.
The campaign involves 10-second live reads by on-air talent, who were given “talking points” to mention about the doughnut chain and its branded coffee lines. “[The testimonials] are potentially different in every market,” said GSD&M representative Eric Webber.
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