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Social media marketing agency DEI Worldwide said it has hired Tyler Williamson as vp, strategy.
Williamson is a former Kraft brand manager who once gained some notoriety for hawking Philadelphia Cream Cheese aboard a flight while dressed in a white tuxedo.
Now, he will oversee new business development at DEI, as well as guide growth and marketing strategies for the firm’s roster of clients, which include Kraft, P&G, Coca-Cola and NBC, among others.
Williamson said the decision stemmed from his previous working relationship with DEI and the capabilities social media provides.
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