FSM Expands Network’s Retail Expertise
CHICAGO–Kupper Parker Communications’ latest acquisition, FSM Marketing in Louisville, Ky., will be the network’s retail bulkhead, KPC’s managing partner Bruce Kupper said last week.
FSM, which claims billings of $8.5 million, was purchased by KPC in a cash deal. FSM, the Bluegrass State’s second oldest ad shop, established in 1955, will be renamed Kupper Parker/FSM. Its staff of 17 will stay intact, Kupper said.
FSM’s client list includes Kentucky AAA, Dr. Bizer’s Vision World, an optometry chain, and a number of Papa John’s pizza franchises located through the mid-South and Deep South.
The shop’s retail experience will be exploited by the KPC network’s existing clients and in new business efforts, Kupper said. “You need to like retail and understand the quick turnaround and have creatives who know how that works,” he said.
FSM was held by two principals, Rudy Moeller and John Ellis, who had been looking to join a larger agency for several years, according to Moeller. Last fall, the agency absorbed 4Front Advertising in Louisville. Moeller subsequently contacted Kupper and asked if he would be interested in purchasing the agency.
“Agencies of our size are going to have to come together to be able to get the talent and provide the full services [necessary] to be competitive,” Moeller said.
KPC now has a presence in six Midwest and Southern cities, the other outposts being St. Louis, Kansas City, Mo.; New Orleans; Columbus, Ohio; and Nashville Tenn.
Separately, the agency’s St. Louis headquarters picked up an estimated $1 million in business from the Lodge of the Four Seasons resort and the Four Seasons Lakeside condominiums in Lake of the Ozarks, Mo.
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