Konica Exits Mason, Moves B-to-B Ads to O'Neal

O’Neal & Prelle has been chosen to launch a three-year, seven-figure marketing campaign for Konica Business Technologies.
Mason & Madison of New Haven, Conn., had the account for three years. The client ended its relationship with the business-to-business agency because of a change in direction, said Konica group executive Cy Tyler.
In addition to selling printers and copiers, Windsor, Conn.-based Konica now offers digital solutions for document creation–connectivity options, software and consulting, Tyler said.
“We were looking for a fresh approach due to our change in strategy,” Tyler said, adding, “Mason & Madison is a fine agency.”
O’Neal & Prelle won the creative and media account after a review of undisclosed shops.