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Kmart’s $15 million mul ticultural advertising account is set to be split between the Chisholm-Mingo Group and Cultura following the retailer’s expected break with GlobalHue, sources said.
Southfield, Mich.-based GlobalHue has handled Kmart’s African American account since 1997 and picked up Hispanic duties in May 2001. The shop, its relationship hurt by a couple of key executive departures at the Troy, Mich., client, was negotiating its exit last week, sources said.
GlobalHue executives declined com ment. Steve Feuling, Kmart mar keting svp, said Kmart has not made any announcement about an agency shift and declined further comment.
Sources said Brent Willis, who left Kmart in April 2001, had been a champion of the shop, embracing its animated dancing Blue Lights concept.
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