Kleiner Perkins, WPP Invest in China's Moment Systems

Offers online ad measurement services

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Chinese digital marketing measurement company Moment Systems just announced that it has completed a $20 million series B financing round, led by Kleiner Perkins Caufield & Byers along with WPP Digital, Redpoint Ventures, and China Broadband Capital.

Founded in 2006, Moment Systems offers services like online ad monitoring and measuring systems, ad planning, cross-media strategy, and budget planning, and website advertising evaluations for clients including Adidas, Kraft, IBM, Starbucks, and P&G.

“As a third-party data technology role, one of our main goals is to explore new tools and solutions to make the market bigger and more blooming.

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