Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a new campaign for its Depend brand, Kimberly-Clark is encouraging people to "drop their pants." A MediaPost article this week said that the campaign is the largest to date for the brand and focuses on the Real Fit and Silhouette lines, which were designed to look and fit like regular underwear.
The new campaign features a rap video and television commercial addressing the problem of bladder leakage. It seeks to use social media to encourage people to talk about the problem, and remove the negative image that has always been associated with it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in