Kimberly-Clark Hires First Global Media Director

Kimberly-Clark on Tuesday will announce the appointment of Ford veteran Mark A. Kaline to a newly created position of global media director. He will assume the post on Oct. 20.

Kaline has been hired to join Kimberly-Clark’s Global Marketing Organization, formed last April. The group focuses on developing global brand-building initiatives and best practices across different business units. Kaline will report to Kimberly-Clark’s CMO, Tony Palmer, who assumed the post two years ago and oversees the global marketing unit.

“Mark, with his industry background and proven success of working on many well-respected global brands, brings a wealth of media and communications planning expertise to our global marketing organization,” Palmer said in a statement. “As we continue our mission of transforming Kimberly-Clark into a legendary marketer . . . I am confident Mark will play a key role in fulfilling this.”

Kaline’s career spans more than three decades in the media and advertising industry. Prior to joining Kimberly-Clark, Kaline spent 11 years at Ford Motor Co., where he managed both online and traditional media buying, and consolidated media operations in Europe, Canada and Mexico. Kaline also established Ford’s in-house Branded Entertainment Group, which includes entertainment properties like American Idol and Extreme Makeover: Home Edition.

“Having spent most of my career in the automotive category, the opportunity to get immersed in the packaged goods and paper products industry is one I look forward to,” Kaline told Brandweek.

During his tenure at Ford, Kaline worked with media buying agencies like the WPP Group’s Mindshare and Mediaedge:cia. No media buying agencies will shift as a result of Kaline’s appointment, Kimberly-Clark said. Kimberly-Clark currently works with Mindshare and Initiative.