Kids Work For Campbell Mithun?

CHICAGO-Burger King has picked Campbell Mithun to handle its $80 million kids marketing and promotional account, the Coral Gables, Fla., fast food chain said Thursday.

Campbell Mithun of Minneapolis won the call over Lowe Lintas & Partners and Grey Advertising in New York.

Burger King last week tapped Campbell Mithun’s Interpublic Group sibling McCann Erickson in New York to handle creative duties on its $400 million adult account.

Media is handled by MediaVest in New York.