KGA Hampered by Growing Pains

Conn. Shop Loses CD, Client; Mulls Buyout
BOSTON–KGA Advertising finds itself minus a creative director and the Hitchcock Fine Home Furnishings account as it looks to acquire a small agency in New York.
KGA president Ken Gronbach said a search is under way for a replacement for Michael Hammond, who had been with the Middletown, Conn., agency for three years before departing a few weeks ago. Hammond, who is said to be job hunting, could not be reached for comment by press time.
“They were good years,” Gronbach said of Hammond’s tenure with the shop, calling him “one of the best retail creative directors.”
Gronbach cited a “fundamental difference on the use of research” to craft campaigns as driving Hammond’s decision to leave.