Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Client Seeks to Boost Image With National Broadcast Effort, Modest Budget Increase
BOSTON–KGA of Middletown, Conn., last week broke its first national broadcast work for Pilot Pen Corp. KGA had created a print execution earlier this year that compared the skills of an accomplished tennis player to the endurance and finesse of a Pilot pen.
The new 30-second spot continues that theme with Pilot chief executive officer Ron Shaw cast in a central role. The spot opens to the inside of a plane being tossed about by turbulence.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in