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Ketchum Advertising, hard-hit in the past year by account losses, is expected to have a new owner and name by the end of the month, officials at the agency said.
Ketchum, with some $40 million in billings and based in Pittsburgh, is owned by Omnicom Group and reports to TBWA International. But shop executives said the 3-year-old relationship with TBWA isn’t working.
Earle Palmer Brown, based in New York, is thought to be a leading candidate as a new owner.
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