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Toth’s Spring Campaign Takes Brand Beyond White Sneakers
BOSTON–Toth Brand Imaging’s first campaign for Keds aims to break the brand out of the white sneaker box.
Print ads making their debut in April fashion and lifestyle magazines reposition the Stride Rite Corp. line as fashion accessories. Toth, Concord, Mass., developed the creative, and PGR Media in Providence, R.I., handled buying chores.
Six spreads feature models dressed in casual wear selected by fashion guru Polly Allen Mellen. The ads were shot at outdoor locations, such as the beach, by photographer Regan Cameron.
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