Keating Gives Biz Net the ‘Power of Three’

DALLAS Keating Magee introduces Biz Network as a means to get ahead in business in a new campaign that broke this week.

The single television spot opens with a man entering an elevator. After the elevator door closes, another businessman heads toward the buttons but is pushed aside by a maintenance worker who replaces the control panel with one that has three “up” buttons. The voiceover says, “Let’s face it. When it comes to business news, there’s not a lot that’s new. Until now. With Biz Network, you get three revolutionary news sources helping you get to the top. It’s the power of three from Biz Network.” The commercial closes with the client’s logo.

Media company Biz Network, which is owned by New Orleans-based MCMedia, operates a magazine, Web site and radio station in New Orleans that each focus on local business. BizNewOrleans.com and Biz Radio launched last month; Biz New Orleans began publishing Nov. 1.

The effort from the New Orleans shop also includes radio and outdoor components. Campaign spending is undisclosed.