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Kirshenbaum Bond & Partners has won ad duties for NetJets, which sells shares in private airplanes to travelers looking to avoid the growing hassles and safety concerns of commercial flights.
NetJets chose the New York independent after a two-month review, said Steve Zacks, client svp of marketing. The company spent nearly $7 million on ads last year, according to CMR.
Previous agency Siegelgale, New York, did not participate in the review. The shop created ads last year tagged, “Everything else is just a plane,” as part of a rebranding effort launched after Executive Jets was consolidated under the NetJets name.
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