LOS ANGELES Karsh/Hagan in Denver has added a pair of accounts, according to John Harris, president.
After a review of Denver-area agencies, the Omnicom shop, operated under the auspices of TBWA, has won American Crew’s salon division.
Duties are expected to include in-store and business-to-business advertising and “a major initiative involving direct to stylists,” Harris said. The agency has already begun work for the client, with a new print campaign launching in the fall.
To service the American Crew account, the shop has hired Marisa Simm from Omnicom’s DDB, Venice, Calif., to head up the business.
K/H also recently added creative and media duties on TD Ameritrade’s institutional services division, headquartered in Omaha, Neb., Harris said.
“Ameritrade purchased Fiserv, one of our clients, and liked the work we were doing for them,” he said, adding that the agency was asked to present to the client. “We had to earn it.
“We’ve made a concerted effort to focus on core categories where we believe we can win, rather than cast too wide a net,” said Harris. “We’re strong in the retail, financial, travel/tourism and healthcare categories.”
John Meyer is the agency’s CCO.