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Levi’s 501 jeans are so iconic they have their own aptly named Levi’s 501 Day, which falls on May 20. To commemorate the pseudo holiday, the brand collaborated with stylist to the stars Karla Welch on a nine-piece line that hit stores Sunday. (Welch launched her own brand, xkarla, a collaboration with Hanes, two years ago.)
The new fashion line’s dramatic ad campaign stars Welch’s own clients and other women she admires like SZA and Yara Shahidi.
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