JWT’s Ford Creative Chief to Split Time

NEW YORK Tom Cordner, worldwide creative director on JWT’s Ford Motor Co. account and co-president of the agency’s Detroit office, is now going to split his time between Detroit and Los Angeles for “family and personal reasons,” an agency representative said.

Since he will no longer work full-time in Detroit, Cordner will shed his co-president’s title, leaving George Rogers as the sole president of the office, the rep said. Cordner will continue to focus on Ford, both as wcd and creative chief of Detroit, the rep added. Ford is the largest client at JWT and its parent, WPP Group.

Cordner, who could not immediately be reached, left Los Angeles in early 2003 to take the creative reins on Ford. Before that, he was executive creative director at Team One in El Segundo, Calif., a division of Publicis Groupe’s Saatchi & Saatchi that handles Lexus. His tenure on Lexus dated back to the launch of the luxury brand in 1989.

Rogers joined JWT in May, from Interpublic Group’s Mullen in Wenham, Mass., where he was an evp and group director and worked on General Motors, among other accounts. In addition to his president’s role, he is the account chief on the U.S. piece of JWT’s Ford business. His international counterpart is Doug Molloy, international business director on Ford.