JWT Wins $12 Mil. Illinois Tourism Account

CHICAGO The Illinois Department of Commerce Economic Opportunity is set to award the state’s $12 million tourism account to J. Walter Thompson’s office here, according to sources.

The shop bested Euro RSCG Tatham Partners and Young & Rubicam, both Chicago, for the business after a five-month review. The Chicago incumbent on the account, BBDO, opted not to participate in the review.

JWT officials referred calls to the client. DECO officials declined comment. Boston consultancy Pile and Co. conducted the review; executives also declined comment.

BBDO won the Illinois tourism account in January 2000. Its subsequent work was tagged, “Right here. Right now.” It is unknown if that slogan will continue to be used in advertising.

The state is also reviewing its $1 million public relations account. Contenders for that business are incumbent Edelman, Ketchum and Ruder-Finn, all Chicago.