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CHICAGO Just days before new president Barry Krause joins J. Walter Thompson, the agency terminated 18 employees, about 10 percent of the office’s total workforce.
“Rather than make the cuts reactive and negative, we have used this as an opportunity to begin to restructure,” said Bob Jeffrey, JWT’s North America president, in an internal memo to staffers yesterday. “The goal is less process, more responsiveness to our clients and a better creative product,” the memo stated.
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