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JWT New York has hired Marta La Rock as executive planning director to handle strategic planning on Royal Caribbean and lead cross-agency integration for JWT parent WPP.
La Rock joins JWT from mcgarrybowen New York, where she served as chief strategy officer, directing planning for the agency’s accounts, including JPMorgan Chase & Co., Dr Pepper Snapple Group and the Leonardo DiCaprio Foundation.
“Marta brings an excellent track record for brand thought leadership across many categories, and a commitment to stewarding talent to the New York office,” Robin Bardolia, chief strategic officer, JWT North America, said in a company release.
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