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JWT has named a new head of Latin America and has added Brazil back into the mix.
Ten years ago, the WPP Group shop separated Brazil from the region, given that the country speaks Portuguese and the rest of the countries in the region speak Spanish. But economic shifts and a "need to stay ahead of trends" has prompted global CEO Bob Jeffrey to reannex Brazil.
Stefano Zunino, chairman of JWT Brazil Group, will steer Latin America as CEO, starting next week.
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