JWT Breaks a Pair of Campaigns

L.A. Promotes Gundam Wing; S.F. Coco’s
LOS ANGELES–J. Walter Thompson’s West Coast offices are separately breaking new work for clients.
The Los Angeles office recently kicked off a print, outdoor and online effort in L.A. for Bandai America’s new Gundam Wing line of action figure model kits. The campaign will roll out nationally in March, when the animated cartoon series of the same name premieres on the Cartoon Network. The series, which originated in Japan 20 years ago, will air during the cable network’s afternoon block of action/adventure programming.