Just Say No

Despite the widely reported drop in pregnancy among teens nationwide, Arizona’s Health Department is launching a new public service campaign targeting that group.
The work, created by Phoenix-based Cooley Advertising and Public Relations, attempts
to lower the state’s comparatively high teen pregnancy rate.
The $3.5 million campaign uses print, outdoor and TV ads to encourage teens to abstain from premarital sex. The tagline is, “Abstinence before marriage.”
In one spot, a young man primps in front of a mirror in preparation for a sexual encounter.