Just Asking: How to Improve Candidates' Marketing

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This week, we asked agency, client and media executives, “How would you have improved the marketing efforts of Obama or McCain during this campaign?”

“There is an outpouring of emotion from Americans stemming from harsh political and economic challenges, making attack ads run out of steam. Sticking to the issues and plans to remedy the problems Americans face could have given any candidate the opportunity to show the voting population that the glass is half full concerning this country’s future.”

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