Just Asking

‘Which silly industry trends, egos or issues should Ad Land tackle in the future?’

Creatives who have no ideas browsing YouTube for solutions. —Jeff Goodby, co-chairman, Goodby, Silverstein & Partners, San Francisco

The effects of sleep deprivation on the creative mind, along with a few general rules for the “Reply All” button and, perhaps most importantly, what advertising will be like after the robots take over. —David Littlejohn, copywriter, Crispin Porter + Bogusky, Boulder, Colo., and editor, AdvertisingForPeanuts.com

How the Mad Men craze is bringing a 1960 way of doing business back into advertising. —Tom O’Keefe, ecd, DraftFCB, Chicago, West Coast

Somebody has got to make fun of the fact that every “cutting edge,” “new media centric,” “digital guru” has a widget in their presentation. —William Gelner, ecd, 180, Los Angeles

The whole concept of “industry trends” is kind of a funny one. Aren’t we supposed to be coming up with what’s new? And then there’s the constant pressure to come up with what’s new. What a pain in the ass. And where’s MY in-house PR team dedicated to making me a rock-star cd? —Mike Silvia, cd, Duffy & Shanley, Providence, R.I.

He’s tackled everything I can think of, so I’m happy to leave it to him to keep surprising us. —Cindy Gallop, chairman, Americas, The Talent Business, New York