Juice, Jelly Maker Contacts Midwest Shops

CHICAGO Welch Foods has sent proposal requests to a dozen agencies mainly in the Midwest and East regarding its $20-25 million advertising account, sources said.

The account is currently at Havas’ Arnold, New York, which has worked with the client for more than two decades. The shop intends to “enthusiastically defend” the business, said Mary Baglivo, office president.

Chicago consultant Jones Lundin Beals is managing the review and has targeted agencies with packaged-goods experience, sources said. Officials with the consultant declined comment.

The client, based in Concord, Mass., is the marketing arm of the National Grape Cooperative Association.

—Adweek staff report