The 'Juice Guys' To Increase Ad Spending

Ocean Spray Cranberries last week bought a stake in Nantucket Allserve. Terms of the deal were not disclosed.
Industry observers believe the investment will give Ocean Spray access to a younger market while increasing Nantucket Allserve’s distribution. The deal will also allow Nantucket Allserve, which projects 1997 revenues of $45 million, to continue to operate as a privately held entity.
The investment will also result in an increase in promotional activity by Nantucket Allserve, including more advertising in mediums other than radio and greater involvement in events and sports sponsorships, said Nantucket Allserve public relations director Wink Mleczko.
What will not change is the way Nantucket Allserve founders–“juice guys” Tom Scott and Tom First– promote Nantucket Nectars.
“Tom and Tom have a recipe for success.