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It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he sees.
"It's a great solution, they really hit it out of the park," said Gordon Abel, executive director of the bank's digital marketing group.
Roar creates digital ads for all of JPMorgan Chase's divisions, including retail bank, card services and investment banking. The bank spends an estimated $70-80 million annually on digital media across all divisions.
The new shop is based in New York (the headquarters of Chase as well) and has offices in Atlanta, Chicago, Boston, London and Hong Kong.
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