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Oklahoma City Thunder point guard Russell Westbrook broke the NBA’s single-season triple-double record Sunday night. Who better to congratulate him than the greatest of all time and who better to score the moment than Little Stevie Wonder?
The Jordan brand and creative agency R/GA took the opportunity to celebrate Westbrook’s achievement this weekend with help from the previous record-holder: former Bucks point guard and Hall of Famer Oscar “The Big O” Robertson.
The resulting broadcast spot, which aired directly after the game, is both an homage to Robertson and a recognition of Westbrook’s achievement during what Jordan’s own press release calls “one of the greatest individual seasons in NBA history.”
“The spirit he plays with can control the energy of an entire game,” said Michael Jordan in a statement.
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