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JON RUHAAK vp, advertising
Client: United Airlines
Agency: Leo Burnett & Co.
’93 Estimated Billings: $80 million
Increase over ’92: approximately the same
Client Since: 1965
Major Achievements: despite the fare wars, decided to be out front with new image campaign; just came off second straight profitable quarter.
Twenty-eight years with an agency isn’t just a simple test of time in the client/agency world, it’s a millennium. In the case of Leo Burnett Co. and United Airlines, John Ruhaak, United’s vp/advertising, has been on one side or the other every step of the way.
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