Johnsonville Appeals to Real Men

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Kerker asserts that paradise can be found in ground meat and spices in its new campaign for Johnsonville.

The Minneapolis agency adds the theme, “Welcome to heaven on a bun,” in addition to the year-old tag, “Welcome to Johnsonville.”

Four television spots, breaking the week of April 28, evoke the tone of Wieden + Kennedy’s Miller High Life campaign in its attempt to appeal to real men and their honor. In one spot, narration by Jim Belushi details the tradition of boiling bratwurst in beer before grilling.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in