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Two late entrants have emerged as contenders in the review for the creative portion of Jockey International’s $10-15 million account.
Wells BDDP in New York and Martin/Williams in Minneapolis have joined the two agencies that had been designated finalists: M&C Saatchi and Partners & Shevack, both in New York. A decision had been expected in August, following presentations from the two contenders.
Sources said, however, that Jockey executives were not impressed with what they saw during those presentations.
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