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The Richards Group here this week returns Jobe’s Fertilizer Spikes to TV with a humorous branding effort.
A 30-second spot is set to appear on cable TV stations including ESPN, HGTV, CNN and Lifetime throughout the spring.
The commercial features a tree root that slithers across a lawn, through a window and onto a kitchen table to add Jobe’s to a shopping list.
The Richards creative team called on director E.J. Foerster, whose resume includes work on Forrest Gump and True Lies, and Academy Award-winning cinematographer Vilmos Zsigmond to help create the ad.
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