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JWT has won a plum project from global giant Johnson & Johnson after a roster shop shootout.
The WPP Group shop will create ads around J&J’s global sponsorship of the FIFA World Cup 2014 in Brazil. The project will last three years, with annual revenue estimated at more than $10 million.
Other J&J agencies that competed for the business included TBWA, Ogilvy & Mather, DDB, and Mother, according to an internal memo from JWT worldwide CEO Bob Jeffrey.
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