Jiffy Lube Readies New Promo

DALLAS Houston-based Jiffy Lube has teamed up with Pennzoil and Quaker State for a new promotional effort that offers consumers discounts on oil-change services and products, along with free movie tickets, the client said.

Starting mid-June, Jiffy Lube will send out more than 2 million direct-mail postcards to its customers nationwide. The postcards will feature a mail-in offer for two free movie tickets with the purchase of a Jiffy Lube Signature Service oil change using Pennzoil or Quaker State motor oils. Each postcard will also include a $5-off coupon, the client said.

“Jiffy Lube is targeting customers that our internal research has identified as the most likely candidates for a specialty oil change,” said Richard Mulinix, director of marketing for Jiffy Lube International. “The movie offer is perfectly timed because the summer is synonymous with road trips and blockbuster movies.”

Created in-house, the promotion will run through mid-August at participating Jiffy Lube centers. Involving various national theater chains and independents, Quantum Loyalty Systems, a provider of customer-loyalty programs, will handle fulfillment of the movie-ticket vouchers.