Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Jiffy Lube, attempting to increase its lead in the quick-service arena against encroachment from Wal-Mart and others, emphasizes customer service in a campaign that breaks Thursday.
The work, from McCarthy Mambro Bertino in Boston, positions Jiffy Lube employees as members of a quasiheroic “J-Team,” a play on the ’80s A-Team TV series.
“The J-Team is a cross between the Navy SEALs and the A-team, ” said Fred Bertino, shop president and co-creative director, who noted that each team member has a name that begins with “J” (Jack, Joe, Julie and J.J.),
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in