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Former Chiat/Day Chief’s Consultancy Would Lead $30-40 Mil. Review
LOS ANGELES – Weight loss company Jenny Craig is considering a review for its estimated $30-40 million ad account, sources said last week, and former Chiat/Day executive Bob Wolf is a key figure in its strategy.
Wolf, the former chairman and chief executive of Chiat/Day in North America, announced last week the formation of a new advertiser-focused consultancy here , Bob Wolf Partners & Co. That consultancy would lead the search, said sources.
Executives at Jenny Craig and incumbent shop Suissa Miller Advertising in Los Angeles did not return phone calls.
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