Jeff Goodby introduces the world to Jeff Badby

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

By Brian Morrissey

Goodby, Silverstein & Partners ad legend Jeff Goodby revealed onstage today that he's a tweeter. Being an ad guy, he did some promotion to goose up his @JeffBadby following (which currently numbers 194) by wearing his handle on a T-shirt. Goodby joined Twitter three months ago with the tweet above, namedropping Hunter Thompson. For a person of such accomplishment, though, Goodby mostly avoids ego-mania in favor of self-deprecating quips. One notes that Dallas Braden pitched the 16th perfect game in baseball history but the ninth of Goodby's lifetime, which perhaps says something about his age.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in