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Looking to get back to its roots in local communities, only now with year-round food options, Jamba Juice will invest $30 million this fall in a “Feel Good Moments” promotional campaign that will be conducted out-of-home and online.
The chain, best known for its smoothies, will distribute 30 million “Feel Good Bucks” through street teams, direct mail, brand partners and online. Recipients must bring their Bucks into Jamba Juice shops to learn the value, which ranges from $1 to $10,000.
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