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NEW YORK The Jamaica Tourist Board has launched a review for its estimated $10 million ad campaign, asking shops to send credentials to its Kingston, Jamaica, offices by Wednesday.
Along with nuts-and-bolts information, the tourism board has asked for case histories where agencies have managed the response to changing market conditions caused by crisis such as war and natural disasters. The board will issue formal requests for proposals to selected agencies following the credentials deadline.
Interpublic Group’s Foote, Cone & Belding in New York, which has handled the client’s advertising for 14 years, will defend the business.
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