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What's the best way for a brand geared toward twentysomethings to develop marketing campaigns tailored to that audience? Hire and mentor them.
In April, Jagermeister launched Concept 56, a six-month program for recent college grads in Nashville and Detroit. The brand built temporary ad agencies where participants can get real world paid experience by working on Jagermeister's marketing campaigns and events in each city. The name's meaning is twofold: It comes from the 56 ingredients that Jagermeister is made of, and the fact that each agency's five participants work together for six months.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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