In Its Own Acceptance Speech, McDonald’s Thanks Those Who Make All-Day Breakfast Possible

Oscars ad spoofs award winners

McDonald's is thanking all the people who make all-day breakfast possible in a spot by Leo Burnett in Chicago set to air during the Oscars. The ad, "Good Morning Oscars," celebrates everyone who works to whip up McDonald's hash browns, Egg McMuffins and pancakes. The voiceover points out that the officially allotted time for an Oscars acceptance speech is 45 seconds and then asks, "Wouldn't that be a lot more bearable if that was paired with a montage of delicious breakfast food?" The ad proceeds to show just such a montage accompanied by an acceptance speech. (Leo Burnett creative director Frank Oles offered Adweek his own tongue-in-cheek advice for making the perfect Oscars acceptance speech earlier this week.)

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Client: McDonald's
Agency: Leo Burnett Chicago
Campaign: All Day Breakfast
Spot: "Good Morning Oscars"
Executive Vice President Creative Director: John Hansa
Senior Vice President Creative Director: Tony Katalinic
Executive Vice President Creative Director: Britt Nolan
Senior Vice President Executive Producer: Denis Giroux
Senior Producer: Beth Dolnick, Ross Greenblat
Senior Business Manager: Shirley Costa
Senior Talent Manager: Linda Yuen
Executive Vice President, Planning Director: Lance Koenig
Planning Director: Claudia Steer
EVP, Account Director: Catherine Davis
SVP, Account Director: Josh Raper
Account Supervisor: Richard Henderson
Assistant Account Executive : Kris Kaizer
Account Manager: Sue Rickey
Production company: MacGuffin Films
Director: Kevan Bean
Executive Producers: Gloria Colangelo and Greg Pappas
Postproduction: Cutters
Editor: Michael Lippert
Flavor Finish: Steve Wood
Audio production: Another Country
Engineer: John Binder / Peter Erazmus
Colorist: Filmworkers
Colorist: Fred Keller
Media: OMD