Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO The little cruise line from Genoa, Italy, won’t be little much longer.
Plans were revealed Tuesday for the seven-ship fleet of MSC Cruises to add a new vessel every year through 2009 and to kick off its “Beautiful. Passionate. Italian” campaign featuring actress Sophia Loren.
The Italian icon will appear in a $4 million campaign, via IC Comm in New York, beginning this month in print and on billboards, subway signage and taxi toppers in South Florida and New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in